Google Ads Scripts

A curated set of Google Ads Scripts for monitoring, bidding, and campaign management.

Quick Start

1. Open a script and update the // === CONFIGURATION === section.
2. In Google Ads, go to Tools & Settings -> Scripts and create a new script.
3. Paste the script content, authorize, and run a preview.
4. Schedule the script at the recommended frequency.

Scripts

Bidding

• scripts/bidding/automated-bidding.gs — Applies hourly bid modifiers via ad schedules.
• scripts/bidding/location-based-bidding.gs — Adjusts location bid modifiers based on CTR.
• scripts/bidding/weather-based-bidding.gs — Updates labels and budgets based on current weather.
• scripts/bidding/distance-based-bidding.gs — Adds proximity targets with bid modifiers.

Monitoring

• scripts/monitoring/404-checker.gs — Pauses ads pointing to 404 pages.
• scripts/monitoring/broken-link-checker.gs — Logs non-200 URL responses.
• scripts/monitoring/automated-alerts.gs — Emails alerts for low conversions.
• scripts/monitoring/quality-score-monitor.gs — Tracks quality score distribution and alerts on low scores.
• scripts/monitoring/account-anomaly-detector.gs — Compares today vs 7/30-day averages and alerts on deviations.
• scripts/monitoring/performance-reporting.gs — Exports campaign performance to Google Sheets.
• scripts/monitoring/spreadsheet-reporting.gs — Exports campaign, ad group, and keyword performance to Sheets.

Keywords

• scripts/keywords/keyword-management.gs — Pauses underperforming keywords by cost per conversion.
• scripts/keywords/negative-keyword-manager.gs — Adds negative keywords for costly zero-conversion terms.
• scripts/keywords/search-term-analyzer.gs — Suggests keywords and negatives from search terms.

Campaign Management

• scripts/campaign-management/budget-manager.gs — Pauses campaigns that exceed a monthly spend cap.
• scripts/campaign-management/ad-scheduling.gs — Creates ad schedules if missing.
• scripts/campaign-management/stock-management.gs — Enables or pauses ad groups by inventory levels.

Testing

• scripts/testing/ab-split-test.gs — Alternates two ads by day for A/B testing.

Compatibility

• GAQL is used for reporting in the scripts that query performance data.
• Responsive Search Ads do not expose getHeadline(), so scripts log ad IDs and types instead.
• Budget updates require non-shared budgets with edit access.

Contributing

See CONTRIBUTING.md for guidelines.

License

MIT. See LICENSE.

Contact

Open-source inquiries: open-source@weblifter.com.au